Mark Druskoff

Business Writer, Editor and Marketing Communications Specialist

3.09.2009

Website Strategy & Content

Below is a list of website content that I have either created directly, influenced significantly, or wrote for extensively.

1997-1996 Griffin Communications [link to Archive.Org]
Witnessing the dawn of the Internet in the mid 1990s, I had the opportunity to create a website for the small business publisher where I worked as editor.

This early exposure to web design and technologies has been a great asset in my involvement in further websites. It also gave me the opportunity to think long and hard about web strategy, which informed my comments for Folio: Magazine in 2001.

2006-2000 MinnesotaBusiness Magazine [link to Archive.Org]
As editor of this monthly business magazine for 6+ years, I was involved from the ground floor on the architecture, layout, and development of the website linked to above. Note my involvement ended in April 2006, when I left to take a new position with Vinson & Elkins in Houston, Texas.

Vinson & Elkins [link to Archive.Org]
A significant part of my role as the sole copywriter for Vinson & Elkins, an AmLaw 100 law firm, was my job to directly advise lawyers and their marketing and business development support staff on website content.

From electronic alerts and case studies to lawyer bios and practice descriptions, I devised content templates based on industry best practices and strategic objectives. These structures streamlined implementation and reinforced key brand attributes, while not funning afoul of state bar restrictions. I also developed and wrote the "official" Wikipedia and Google Knol articles about Vinson & Elkins. My involvement ended in early 2009.

Texas Triangle Business and Gutenberg Overdrive
Enthralled by the potential of new web technologies, particularly blogs, RSS, Twitter, and social media applications, I have developed and built the above sites to bring together information on topics I enjoy learning about. MD
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Journalism Awards

2006
Minnesota Magazine & Publications Association Business/Trade, Under 30,000

  • Best Regular Column (Emerging Companies), Gold Award
  • Best Regular Column (Enterprise), Silver Award
  • Best Use of Visuals (December 2005), Gold Award


    • 2005
    Minnesota Magazine & Publications Association Business/Trade, Under 30,000
    • Overall Excellence, Silver Award
    • Best Regular Column (Emerging Companies), Gold Award
    • Best Overall Design, Silver Award

    2004
    Association of Area Business Publications

    • Best Magazine, Gold Award
      Judge’s Comments: "By organizing their content beyond traditional departments and features with sections on Managing Growth, Life & Leisure, Executive Report and LeadingEdge this magazine offers extraordinary variety and breadth in its coverage. The business community is critically analyzed but in a way in which readers can enjoy the tale. Attention is paid to leads in features to draw readers into the story, and the magazine as a whole is easy to navigate."
    2003
    Association of Area Business Publications

    • Best Feature Layout, Gold Award
      Judge’s Comments: "The bold presentation of this layout does a good job of reflecting the bold content of the story. The typography is interesting without being overwhelming. The dramatic dark colors are carefully selected to maintain legibility of the text. The opening spread makes good use of a standard portrait. And the clean, consistent elements create a cohesive feel throughout the package."


    • Best Body of Work for Single Reporter, Bronze Award
      Judge’s Comments: "Mark Druskoff not only writes about more than the business news of Minnesota -- he writes about the people who shape that news. In his profiles, readers get an understanding of the qualities and the faults of some of the major players in Minnesota business. Within those profiles, they also get a deeper understanding of the business trends that affect all Minnesotans."

    2002
    Minnesota Magazine & Publications Association

    • Overall Excellence, Silver Award
    • Best Regular Department, Silver Award
    • Best Internet Site, Silver Award
    • Best Use of Visuals, Silver Award
    • Best Media Kit, Gold Award

    2001
    Minnesota Magazine & Publications Association

    • Overall Excellence, Bronze Award
    • Best Regular Department, Silver Award
    • Overall Design Excellence, Bronze Award

    2000
    Minnesota Magazine & Publications Association

    • Best Regular Department, Gold Award
      Judges comments: "The feature explores topics of great interest to emerging or dawning small businesses, not only approaching stories of interesting new companies, but also approaching problems/solutions that can educate a business owner."


    • Best Feature Article, Silver Award
      Judges Comments: "The feature explores topics of great interest to emerging or dawning small businesses, not only approaching stories of interesting new companies, but also approaching problems/solutions that can educate a business owner."


    • Best Internet site, Silver Award